Similar Demands on Human and Company Intelligence
                               
Information Input Intelligent Data Processing Output, Action
                               
        Ingoing letters, phone-calls, e-mails etc. all want to be data-processed.
communication tools		 Most company-wide decisions are taken at headquarters

black box of company intelligence,
for example a large mining company

 Are trucks more profitable than conveyor-belt systems?
choice of machinery		        
        Results of R&D programmes want to be taken into account.
research and development		 Should Africa be defined as a target market for some of the companies products?
choice of markets		        
        Statistics often play an important role in decision taking processes.
controlling data		 Should women be enouraged to reach top-management positions?
choice of personnel		        
            Can companies learn from biological brains? can the one learn from the other? Can the metaphor of company intelligence help formulate questions for the research on biological brains?            
        All we read, pictures we see, faces and their emotions we meet...
things we see		 centralization,neurons , synaptic plasticity, functional differentiation, emotions, functional redundancy...


black box of biological intelligence,
for example a human brain

 Vegetarian? Fatty? Traditional? Fast Food?
Choice of food		        
        Smell of gas in the living-room? Smell of smoke in a theatre?
things we smell		 Should I be realistic or romantic?
choice of partner		        
        Gentle music, shouting colleagues, a cry of alarm...
things we hear		 Can I afford to live my emotions to the full in this precise situation?
choice of behaviour